The Epic eCommerce Excuses of 2020

For brands who have long diminished eCommerce as meaningful to their strategy, the coronavirus is a train full of chickens coming home to roost. And ooooh the excuses.

In the direct to consumer space especially, there is no greater example of companies being caught with their pants down than in eCommerce. There are some commentators who are much kinder than me, more forgiving. If you know a little about the field though, then you know that there is really no excuse for what we have seen from the likes of some in, “big retail”.

Not in 2020.

Commerce technologies and methods are well advanced and have been for donkeys. I’m not talking about the leading and bleeding edge stuff, like for instance, the AI driven frontier of autonomous orchestration et al. My commerce friends can geek out over that some other time.

Nope. I’m talking about the stock standard plumbing of eCommerce.

Front end design linked to a business logic layer with automation to systems of record, at scale. The benefit to both customer and brand has been undisputed, for years. And companies have been doing it, for years.