The Drowning-out of Marketing Strategy

How new digital tactics have distracted from the mission

Major General Alexander Weyand (left), Commander of the 25th Infantry Division

In the last decade or so, the rise of the digital landscape has been like Christmas Day for marketers. There are constantly new shiny toys to wake up to over and over again, and new job descriptions have become part of the drapery. It wasn’t that long ago, that we simply didn’t have social strategists…