Survey Request (2–3 mins)
Calling all those working in customer management / CX. I would so love your views and I have 10 questions for you.
The rise of technology has acted as a major disruptor to society, and therefore to how consumers interact with brands. Customer service has been forever altered, fuelled by evolving consumerism and the explosion of potential channels and touchpoints, all placing an increasing demand on governance and management expertise well beyond historical norms.
As part of broader work that I am doing in collaboration with Enterprise Martech, this short 10-question survey seeks the perceptions of those responsible for, or who participate in, customer management.
Specifically, we are looking at a) the availability of critical education in terms of formal management discipline; b) the availability of ongoing critical knowledge, evidence, and management theory; and c) how the industry sees its relationship with technology in that context.
Thank you in advance for sharing your views. I appreciate you!