“Stop Lying, Mate” - Aussie Consumers Have Had Enough

Credit: BBC

So, get this. Three in four Australian consumers reckon that brands outright lie to them in marketing communications. Lie to them.

Kapow! Bam! Whacko! Smack! Boomfa!

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Aarron Spinley

Aarron Spinley

196 Followers

Growth & brand theory from a top 10 global thought leader (Thinkers360). SPINLEY.CO