“Stop Lying, Mate” - Aussie Consumers Have Had Enough

A quite brutal poll — and what it means for local brands

Aarron Spinley

Jun 8, 2021·8 min read

So, get this. Three in four Australian consumers reckon that brands outright lie to them in marketing communications. Lie to them.

Kapow! Bam! Whacko! Smack! Boomfa!