What if Innovation Isn’t Enough

Are they really changing the paradigm here, or are they just moving furniture

Aarron Spinley
4 min readJun 2, 2020

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The word “innovation”. It’s everywhere. Like oxygen, bad jokes, fake news, Tiktok silliness, and Zoom. It’s like a form of extreme tourettes to which it seems, there is no cure.

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Aarron Spinley

Growth & brand theory from a top 10 global thought leader (Thinkers360). SPINLEY.CO